Mother’s Day celebrates motherhood and is a day to make an extra-special effort to recognize and appreciate mothers’ roles in our lives. Often this day is extended to generations of mothers—grandmothers, great-grandmothers, stepmothers—as well as to mother figures. 

The Mehrabani Campaign allowed Softlan to emotionally connect with its audience without blatantly selling its feminine care brands. Instead, it portrayed itself as a supportive and empathetic company for mothers.

The campaign didn’t mince words and simply emphasized the power and strength of women like support, family, kindness, Beauty, Hug and so on through a special crossword puzzle

Among all participants, the group of winners were selected randomly.